Arthendas Privacy Policy

1. Introduction

Arthendas Ltd. is committed to protecting the privacy and security of your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you interact with our website, shop with us, or contact us directly.

This policy is governed by Scots Law and complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. What Information We Collect and Why

Website Visitors

  • Analytics Data: We use Google Analytics to monitor website traffic and visitor patterns. This data is anonymised and does not identify individual users.

  • Cookies: Used for website functionality, performance, and improving user experience. See our Cookie Policy for more details.

Customers

  • Names, contact details, and delivery information: For order processing, shipping, and customer support.

  • Payment details: Processed securely via our payment providers and never stored directly by Arthendas.

  • Marketing preferences: If you opt-in, we use this to send you occasional updates, promotions, and news.

Business Contacts

  • Contact information: Used for supplier communications, partnerships, and contract fulfilment.

Customer Support Enquiries

  • Contact details and correspondence: To respond to queries, feedback, and customer service requests.

3. Lawful Basis for Processing

We only process personal data when we have a lawful basis to do so under UK GDPR:

  • Consent: For marketing communications (where you’ve opted in).

  • Contractual necessity: To process and deliver your orders.

  • Legitimate interests: For improving our services and business operations.

  • Legal compliance: For financial record-keeping and other legal obligations.

4. How We Share Data

We will never sell or trade your personal data. We may share data with:

  • Trusted service providers (e.g., payment processors, delivery partners) who help us operate our business.

  • Legal authorities if required by law, such as for fraud prevention or regulatory compliance.

5. Data Security

We take data protection seriously and have implemented technical and organisational measures including:

  • Secure servers and data encryption.

  • Access controls.

  • Regular security reviews.

6. Data Retention

  • Order and customer records: Retained for 6 years for tax and business record-keeping.

  • Marketing data: Retained until you unsubscribe or withdraw consent.

  • Analytics data: Retained for 26 months via Google Analytics.

7. Your Rights

Under UK GDPR you have the right to:

  • Access your data.

  • Correct inaccurate or incomplete data.

  • Request deletion of your data (in certain circumstances).

  • Restrict or object to data processing.

  • Withdraw marketing consent at any time.

To exercise your rights, please contact us at: info@arthendasltd.uk

8. Cookies

We use cookies for:

  • Essential website functionality.

  • Performance and analytics.

  • Marketing (only if you consent).

For details on how we use cookies and how you can manage them, see our Cookie Policy.

9. Links to Other Websites

Our website may link to third-party sites. We are not responsible for their privacy practices and encourage you to review their privacy policies.

10. Changes to this Policy

We may update this policy occasionally. Major changes will be clearly communicated on our website.

11. Contact Us or Make a Complaint

For privacy-related questions, please contact:
Email: info@arthendasltd.uk

If you are unhappy with how we handle your data, you can lodge a complaint with:
Information Commissioner’s Office (ICO)
 Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Helpline: 0303 123 1113
Website: www.ico.org.uk

Document updated: 2025